Alaska’s Latest Updates with Virgin America Merger

As much as I love Alaska Airlines, I’m pretty sad to see Virgin America go out the window.  Alaska Airlines is pretty relaxed overall but pretty focused on business.  That being said, I’ll be missing Virgin America’s relaxation and focus on making flying fun.  Their safety video alone is way more entertaining than any other airline out there.

That all being said, there are some good things coming with the merger:

During integration, there have been a lot of accomplishments – large and small – to benefit guests:

• More than 200 free movies and TV shows can be streamed directly to personal devices plus free texting on Alaska and now Virgin America flights.
• At some airports, both airlines have co-located operations, with more to come.
• Flyers at both airlines now enjoy a single loyalty program (Mileage Plan) and credit card.

The new year means continuing integration progress. Here’s a look at some of what’s ahead:

• High-speed, satellite Wi-Fi is on the horizon for Alaska’s entire fleet of Boeing and Airbus aircraft beginning this spring.
• Upgrades to on-board menus, with more options in First Class; West Coast-inspired beer and wine choices; and new, fresh meal selections in the Main Cabin to join the popular fruit and cheese plate.
• Blue mood lighting will appear on more and more aircraft.
• Flight and ground crews begin wear-testing new uniforms designed by Seattle’s own Luly Yang, with a roll-out across the company in 2019.
• In January, the first Airbus plane gets painted with Alaska’s colors.
• Updated and expanded airport lounges are in the works, with New York’s JFK lounge opening in April, and the new 15,000 square-foot flagship lounge at Seattle opening next year.

Every day, Alaska Airlines is focused on creating an airline people love, with great service and value, low airfares and a generous loyalty program. With caring employees and a constant commitment to safety, Alaska is eager to be the airline of choice on the West Coast, and ready for a 2018 filled with new accomplishments.

Source: Hold onto your winglets! Exciting changes are touching down | Alaska Airlines Blog